Journal of Student Research 2012

Consumer Trend Research

175

Results Table 1: Sleepwear Competitive Analysis Results

Sleepwear Competitive Analysis Results

Visual Merchandising

Product Placement Assortment

Service Below Average Average Average Below Average Average

Quality Average

Pricing

Above Average Above Average Above Average

Average

Average

$13 – 35

Target

Average

Average

Average

$10 – 58

Kohl’s

Average Below Average

Average Below Average

Average

$15 – 46

JCPenney

Poor

Poor

$8.50 – 25

Walmart

Below Average

Poor

Poor

Poor

$29 – 50

Frederick’s

Above Average Excellent Excellent Above Average

Above Average Average Excellent Above Average

Average

Excellent Below Average Above Average Above Average

Excellent $28 – 198

Nordstrom

Above Average Excellent Above Average

$15.50 – 30 $16.50 – 128 $12 – 69

Excellent

Aerie

Victoria’s Secret

Excellent

Average

Macy’s

Table 2: Loungewear Competitive Analysis Results

Loungewear Competitive Analysis Results

Dressing Rooms Average

Visual Merchandising

Product Placement Assortment

Quality Above Average Excellent

Pricing $8 – 25

Above Average Above Average Average Average Above Average Above Average Excellent Excellent Below Average

Above Average Above Average Above Average Average Average Above Average Above Average Average Average

Above Average Average

Target

Average

$15 – 50

Kohl’s

Average

Average

Average

$10 – 60

JCPenney

Poor

Average

Average Below Average

$5 – 20

Walmart

Average Above Average Excellent

Poor

$16 – 56

Frederick’s

Below Average Average Above Average Below Average

Average $11 – 200

Nordstrom

Above Average Above Average Average

$15 – 40

Aerie

Victoria’s Secret

Excellent

$20 – 60

Average

$5 – 30

Macy’s