Journal of Student Research 2013

129

Consumer Trend Research

When asked what style respondents prefer to buy when purchasing their loungewear, 51% said that yoga pants are their most preferred form of loungewear bottoms, and 42% chose a pullover hoodie as their most preferred style of loungewear tops. See Figures 9 and 10. Given the choice of solid, patterned, neutral, or brightly colored loungewear, the majority of respondents said they most prefer to purchase solid colored loungewear tops and bottoms. Patterned tops and bottoms was the category which most consumers preferred not to purchase at all. Figure 8

Figure 8 . From what retailer do you most commonly purchase your loungewear?

Figure 9

Figure 9 . When purchasing lounge wear bottoms, which silhouette do you prefer most?