Journal of Student Research 2013

133

Consumer Trend Research

of panties were rated by respondents with thongs and v-strings being the most preferred. Finally, the consumers responded to survey questions about colors by saying that solid and neutral colored bras are most preferred, while brightly colored and printed panties are purchased more often than neutrals and solids. Figure 15

Panties

Figure 15 . How long do you usually keep and wear your panties?

Figure 16

Figure 16 . From what retailer do you most commonly purchase your intimates?

Based upon these results, the following conclusions were made about the sleepwear, loungewear, and intimate apparel merchandise categories: (1) sleepwear and loungewear are synonymous for most consumers within the targeted age group, who tend to use them