Journal of Student Research 2013

356

Journal of Student Research

simplistic practice, establishing credibility was achieved with little effort on both the part of the rhetorician and the audience. With the passage of time though, audience responsibility, particularly, is increased, correlating directly with technological advancements in communications media. With a wide array of options for rhetoricians to choose from to deliver their rhetoric, the audience is forced to become more aware and knowledgeable. The rhetorician must now not only consider the knowledge and interest of the audience but also the ease of use of the rhetoric being presented and the vehicle by which it is being expounded. The ease of use for the audience corresponds with the level of trust being established. On a daily basis trust and credibility are being tested as new technologies are developed and presented. There are limitless possibilities for the projection of rhetoric as the scope of rhetorical means expands exponentially, and now, more than ever, the burden of responsibility weighs down on the rhetorician and the audience. References Aftat, M. (2010, April 12). Rhetoric and Modern Life . Retrieved from http://ncte2008.ning.com/forum/topics/rhetoric-and-modern-life Brent, D. (1992). Reading as Rhetorical Invention: Knowledge, Persuasion, and the Teaching of Research-Based Writing [Monograph]. Retrieved from http://eric.ed.gov/ Credibility Challenge, The. (2009). In The Annenberg Public Policy Center of the University of Pennsylvania. Retrieved from http:// www.factchecked.org Eidenmuller, M. Scholarly Definitions of Rhetoric . Retrieved from http://www.americanrhetoric.com/rhetoricdefinitions.htm Nielsen, J. (2010) iPad Usability: First Findings From User Testing. Retrieved from http://www.useit.com/alertbox/ipad.html Nielsen, J. UK Election Email Newsletters Rated . Retrieved from http:// www.useit.com/alertbox/uk-email-newsletters.html Skopec, E. W. (1978). Shifting Conceptions of Rhetoric in the Eighteenth Century . Retrieved from ERIC database. Smith, C. R. (2009). Rhetoric and Human Consciousness: A History. Long Grove, IL: Waveland Press, Inc.