Outlook Magazine - Fall 2024

PRINGLES PACKAGE CONCEPT

Designed by Lukas, Ethan & Zach

t’s one of the most recognizable products on the planet — Pringles chips stacked vertically in a cardboard

tube with a plastic lid. Pringles have been sold around the world for more than 50 years. How could the packaging improve while ensuring consumers still recognized their favorite brand? That’s the challenge three students took on in a competition sponsored by Kellanova, a division of Kellogg’s, and the Packaging Association of Canada. The innovative design by UW-Stout packaging majors Lukas David and Ethan Myers and video production major Zach Hoffmire popped to the top, taking first place against an invitation-only field of eight other university teams from the U.S., Canada, Germany and the United Kingdom. UW-Stout’s champion entry stood tall because it: features an oblong — or in industry terms racetrack shaped — rather than round tube to reflect the shape of the chip, preventing breakage; is made of recyclable plastic, unlike the

original can; has a peel-and-reseal tab on the curved, front side of the can for better access; and has a lid that can be used with the side tab to push remaining chips to the top, rather than having to tip the can upside down or reach in to get them out. They developed the idea in the Prent Packaging Laboratories and 3D-printed the final design. In the end, it still looked like a Pringles can but was more user and environmentally friendly.

SPRING 2025 @ UW-Stout uwstout.edu/d-wi 4th ANNUAL