SLS Design Guide

BOOKLETS

A booklet is a very thin book consisting of a few sheets, a paper cover, and providing information. There are many ways to use booklets such as: • Information booklets • Admission info • Student life • Guides • Yearly reports • Catalogs

• Promo booklets • Training manuals

ACTION REQUIRED

See inside for details.

ACTION REQUIRED

See inside for details.

START YOUR EXPERIENCE

GET TO KNOW CAMPUS

Start?

Wheredo I

Canyouputanythingonline? «

» What isWebContent?

Wheredo I Start?

Yes you can. BUT if youput justanythingonline, your site isnotgoing togetasmuchattentionasother websites. Youmayhave thisbrandnewwebsite,but youwillnot succeed inhelping your customersor viewersunless youhavea strategy.

First things first,weneed todefine somevague terms.

Web The Internet,websites, socialmedia,etc.

LIFE@ STOUT

Your contentneeds toaccomplish two things:

Support your keyobjectives.

ROOMMATEANDMOVE IN INFORMATION

ROOMPREFERENCESANDDININGPLANS

Content Words, images, videos, subtext,anything that you can findon theweb.

Fulfill yourusers'needs.

STUDENT LIFE SERVICES Inspiring Innovation. Learnmore at www.uwstout.edu/campuslife

STUDENT LIFE SERVICES Inspiring Innovation. Learnmore at www.uwstout.edu/campuslife

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8-24 interact with brands online

STUDENT LIFE SERVICES Inspiring Innovation. Learnmore at www.uwstout.edu/campuslife

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So I just need to sharegood content?

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Yup.You just need audience-relevant content, and you need topost it in a manner that ismost effective.Also make sure youwrite relevantly and use eye catchingposts, but know thedifference between reaching your audience andbeing gimmicky.

for your life at Stout?

This booklet,designed by students,will give you a glimpse of the services and opportunities thatwill make up your new Life@Stout.

...

of students from 18-24 interact with brands online

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Ready to get (poly)technical?

We’ll help you out.

CAREER FOCUSED

APPLIED LEARNING

Wework closelywith industry partnersand educational institutions tobuild realworld experienceand industry connections for you. OUTSIDE COLLABORATIONS

THEPICKONE program encourages students to findONE THING to become actively engaged in on campus!

That’s half your audience.

We offer a comprehensive curriculum that prepares graduates for professional careers.

We blend theorywith practice to produce innovative solutions to realworld problems.

WATCH for thePICKONE logo throughout thisbookand findYOURone.

www.pickone.uwstout.edu

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