SLS Design Guide

TYPOGRAPHY

SERIF

Classic. Timeless. Serif fonts are known for the small line attached to the end of a stroke in a letter. Serif fonts give a classic feel to the writing. It is also considered easier to read and is used in body text in many books.

SANS-SERIF Modern. Contemporary. The French word “sans” translates to

“without,” meaning without serif. Sans-Serif fonts feel more modern and is used in shorter texts. It is also considered to convey simplicity and minimalism.

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