SLS Design Guide

IDENTITY STANDARDS

There are visible elements of a brand, such as color, form or shape, that convey significant meanings that cannot be communicated through words alone. The University of Wisconsin-Stout has a specific collection of colors, typefaces, and guidelines called Identity Standards that are used in our publications.

Parents, Prospective Students, Alumni, Community, Legislators, Clients

EXTERNAL AUDIENCE

BRANDED

MIXED AUDIENCE

BRANDED

INTERNAL AUDIENCE

NOT BRANDED

Current Students, Staff, Faculty

These identity standards maintain consistency while branding and still being unique in a professional manner. It is important to know who the audience is so the designers can apply Stout’s Identity Standards to projects if necessary.

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