HD_DesignGuide_21-22

Parents, Prospective Students, Alumni, Community, Legislators, Mass-Market, Clients

Co-Branded (Case by Case)

Is the unit, project, or event cosponsored by other entities?

WHEN TO BRAND

EXTERNAL AUDIENCE

University of Wisconsin-Stout has Identity Standards that outlines a collection of colors, typefaces, and guidelines specific to their brand. Depending on the audience for your project, we might have to apply these standards to the final design so the university maintains professional consistency. If you’re ever unsure, follow this simple flow chart or click here to see UW-Stout’s Identity Standards Guide.

Is the creating unit funded with any university funds?

Stout Branded

BRANDED

MIXED AUDIENCE

Not Branded

Branded

Will the project be on the web in its entirety?

INTERAL AUDIENCE

Branded

Is there a likelihood the piece will appear with recruitment material?

Branded

Current Students, Staff, Faculty

Is there a likelihood the piece will be sent to a student before arriving on campus?

Not Branded

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN