HD_DesignGuide_21-22

A COMMUNICATION GUIDE TO DESIGN BY HOUSING DESIGN

1. INTRODUCTION

2. CONSIDERATIONS

3. THE DESIGN TALK

4. PROJECTS

5. BULLETIN BOARDS

6. IDENTIFIERS

Hi.

We are a group of student graphic designers who work for University Housing. Some may know us as Housing Design . We hope this book will help enhance the communication and relationship between us (the designers) and you (the client).

1. INTRODUCTION

Let’s start with an overview.

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A P P R O X . D U R A T I O N :

3 – 5 B U S I N E S S D A Y S

THE PROJECT FLOW

Our project flow varies between designers and the anticipated scope of projects. We ask to allow at least two weeks for a project to be completed as our designers may be working on multiple projects at a time.

As a reminder, a project does not “begin” until all necessary content and information is given to the designer.

1 | THE EMAIL

2 | LET’S MEET

Project requests are received and assigned to one or multiple designer(s). The chosen designer(s) will contact the client about the project and receive more information. You can expect correspondence within 3 business days of submission.

The designer will ideate concepts and share them with the client upon meeting in-person or discuss details via email. Your prompt response to set up a meeting will help keep things moving. ! All necessary project details must be discussed before any designing begins

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INTRODUCTION

COMMUNICATION GUIDE TO DESIGN

1 0 + B U S I N E S S D A Y S

1 - 3 B U S I N E S S D A Y S

3 | DESIGN TIME

3 | PRINT OR NAH?

3 | ALL DONE!

The designer will finally begin the ideation process! Clients can expect to see sketches or mockups of different ideas. This would also be the time for receiving and making changes per client feedback.

After final revisions are made, the design will be readied for print (if applicable). If the client is printing, the print-ready file will be placed on the Housing Design Teams site and the client will be emailed an access link. If the designer is printing, the client will be alerted when and where the prints are available for pick-up.

The client will be contacted again to confirm the completion of the project. Any final documents will be saved to the Housing Design Teams site for clients to access at any later date. After receiving confirmation, the project is closed out and the celebratory disco balls are turned on.

! This is the most critical and time consuming step of the Project Flow. When a project has a short deadline, the project ends up losing quality and time to develop.

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INTRODUCTION

COMMUNICATION GUIDE TO DESIGN

2. CONSIDERATIONS

Consider the following pointers, tips, and suggestions before submitting a project.

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BE A VISIONARY

COMMUNICATE WITH US

BE ON TRACK

AVOID “SCOPE CREEP”

CONSIDER SOCIAL MEDIA

WRITE TO US

Research and gather design ideas. Think about what the final product will look like before submitting a request so we’re not sitting in the dark.

Keep us updated on any changes to the project with the designer. Is the project

Know what projects you have open with Housing Design. If you’re ever unsure, check in

Communicate with us at the start if there are going to be multiple components to the project so that we can split tasks between designers.

Social media can help share and get your message out, and we’re trained to format for many different platforms and devices.

We’ll be depending on you to provide the copy (text, language, etc.) for your project. We want to make sure the right message is being communicated!

completed? Canceled? Waiting for approval?

with the Student Office Manager at our office.

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CONSIDERATIONS

COMMUNICATION GUIDE TO DESIGN

GIVE US THE ‘DEETS

THINK ON IT

KNOW OUR LIMITS

ASSIGN RESPONSIBLY

BE OUR FRIEND

Describe your project in detail. What is it for? Who are you targeting? What is the goal of the project?

Will your project benefit from professional design work? Or can your project be accomplished with online design tools, e.g. Canva?

Does the project need crafty designers to assemble the product? Or can the production be handled by student staff?

We can only let professional staff members submit project requests. This is to secure accountability to people we know. (Sorry students!)

Reach out to us if you have any questions about what we do and who we are. We’ll try not to scare you off.

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CONSIDERATIONS

COMMUNICATION GUIDE TO DESIGN

By knowing our language, we can better understand your thoughts and intentions for your project. Help guide the conversation with these terms and styles. How do you want your project to communicate?

3. THE DESIGN TALK

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Parents, Prospective Students, Alumni, Community, Legislators, Mass-Market, Clients

Co-Branded (Case by Case)

Is the unit, project, or event cosponsored by other entities?

WHEN TO BRAND

EXTERNAL AUDIENCE

University of Wisconsin-Stout has Identity Standards that outlines a collection of colors, typefaces, and guidelines specific to their brand. Depending on the audience for your project, we might have to apply these standards to the final design so the university maintains professional consistency. If you’re ever unsure, follow this simple flow chart or click here to see UW-Stout’s Identity Standards Guide.

Is the creating unit funded with any university funds?

Stout Branded

BRANDED

MIXED AUDIENCE

Not Branded

Branded

Will the project be on the web in its entirety?

INTERAL AUDIENCE

Branded

Is there a likelihood the piece will appear with recruitment material?

Branded

Current Students, Staff, Faculty

Is there a likelihood the piece will be sent to a student before arriving on campus?

Not Branded

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

HOW WILL IT LOOK?

ILLUSTRATIVE STYLE

Illustrative designs often retain hand-drawn qualities seen in sketches during early stages of a project. They use varying strokes and organic line work to make a project more expressive. The illustrative style is also a great way to add personality and uniqueness to your final product. This poster series uses this style with the characters and words.

There are many methods to creating designs, but which one is the most appropriate for your project? Do you want the final product to be approachable? Realistic? Playful? Clean? We want to know which style speaks to you for your project, and we’ll execute it in the best way possible.

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This poster was not created at taxpayer expense. Designed by Jesse Lindhorst . Fifth year Graphic Designer from Minneapolis, Minn.

This poster was not created at taxpayer expense. Designed by Jesse Lindhorst . Fifth year Graphic Designer from Minneapolis, Minn.

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

TYPOGRAPHIC STYLE

MINIMALIST STYLE

Typographic style is a combination of illustration and typography to communicate a message. This style is typically used as a decorative way to display phrases or quotes that are less than ten words. The words are the main focus of design, like on this T-shirt.

Designs with minimalist styles tend to focus on strong typography, colors, and shapes. The simplicity of the graphics make a bold and straightforward statement against the surrounding white space. This style is great for content-heavy projects, as it provides a lot of legibilty and clarity for the viewer.

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

FLAT DESIGN STYLE

PHOTOGRAPHIC STYLE

Flat designs incorporate mainly vector drawings. Vector drawings have crisp, clean edges and do not distort the illustration after resizing. This type of style uses layers of solid colors to convey depth and complexity. The illustrations in this poster are perfect examples of how you can use flat designs in your project.

Photographic style involves the manipulation or use of photographic elements. Photo- based projects tend to look more elegant and professional compared to illustrated works. This style can include the use of single photos or a collage of photo elements. These trading cards utilizes a collage of photo elements.

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

WHAT’S THE VIBE?

A fitting color palette can go a long way, but the variation of colors can also heavily affect the overall tone of the final product. Saturated colors are bright and grabs your attention. Monochromatic colors, or varied shades/tints of one colors, create calmness and unity. Pastel colors exhibit cheerfulness, while muted colors feel more grounded and inviting.

SATURATED

MONOCHROME

PASTEL

MUTED

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

WHAT’S YOUR TYPE?

Two of the most common types of fonts are serifs and sans- serifs. Serif fonts have lines at the end of the letter’s stroke, thus giving the letters a classic and traditional look. They are considered easier to read and are used most often in publications. On the other hand, sans-serif fonts, or “without” serif fonts, gives a more modern feel and are often used for display text and advertisements.

SERIF

SANS-SERIF

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THE DESIGN TALK

COMMUNICATION GUIDE TO DESIGN

Our flexibility allows us to design for a wide range of projects.

Some of our projects include—but are not at all limited to—posters, brochures, flyers, name tags, T-shirts, bulletin boards, buttons, stickers, sticky notes, videos, and motion graphics.

4. PROJECTS

We’ve collected some of our favorite projects for you to see our capabilities.

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LOGOS / IDENTIFIERS

POSTERS

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PROJECTS

COMMUNICATION GUIDE TO DESIGN

POSTCARDS

SOCIAL MEDIA

Why are these guys so happy?

Why are these guys so happy?

Because they paid their hall dues and so should you!

Because they paid their hall dues and so should you!

Why are these guys so happy?

Why are these guys so happy?

Because they paid their hall dues and so should you!

Because they paid their hall dues and so should you!

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PROJECTS

COMMUNICATION GUIDE TO DESIGN

VIDEOS + MOTION GRAPHICS

T-SHIRTS

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PROJECTS

COMMUNICATION GUIDE TO DESIGN

OTHER

OTHER

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PROJECTS

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Bulletin boards are a fun and inviting way to communicate important information to students. We have premade boards available at your request on topics like mental health, alcohol, consent, and time management. RAs request a bulletin board via our website and within at least a week it will be ready for pick up in the Housing office.

5. BULLETIN BOARDS

If you have an idea for our next bulletin board, be sure to fill out a project request!

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HOW TO SUBMIT A BOARD

HOW TO SUBMIT A BOARD

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SECTION TITLE

COMMUNICATION GUIDE TO DESIGN

ALCOHOL BULLETIN BOARD

MENTAL HEALTH BULLETIN BOARD

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BULLETIN BOARDS

COMMUNICATION GUIDE TO DESIGN

CONSENT BULLETIN BOARD

TIME MANAGEMENT BULLETIN BOARD

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BULLETIN BOARDS

COMMUNICATION GUIDE TO DESIGN

Last but not least, we have the most updated marks used within the department and University. Any of these identifiers can be applied to your project. Ask us, and your wish is our command.

6. IDENTIFIERS

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IDENTIFIERS

COMMUNICATION GUIDE TO DESIGN

THANKS FOR STOPPING BY! – THE HD TEAM